For this branding, my partner, Jessica McGaha, and I tackled the growing hot sauce, Lava Lips. With a pop art aesthetic, we created this brand to embrace the sassy nature of the woman who created this brand.
The color palette was chosen to enhance the sassy aspect of the brand. Keeping it simple with variations of pink, red, blue, variations of orange, and slight use of green, these colors work together to ensure the brand is expressing the sassy and modern style that Jess and I wanted to obtain.
